Clean and vegan haircare products are attracting more and more people looking for natural yet high-performing formulas. Among the brands leading this new generation of responsible cosmetics, Authentic Beauty Concept stands out as a clear favourite.
Born from a movement inspired by authentic and conscious beauty, the brand offers formulas that respect the hair, the environment, and overall well-being.
In this article, we share our review of Authentic Beauty Concept, its values, its product ranges, and the must-have treatments you can find on the Tamara Coiffure online store, available in Switzerland.
Authentic Beauty Concept: a philosophy built on transparency
Behind Authentic Beauty Concept lies a truly holistic philosophy.
The brand was imagined by a collective of passionate hairstylists who wanted to create a minimalist, effective, and ethical care line.
Their motto: less artificial, more authentic.
The formulas are vegan, free from silicones, sulfates, parabens, and mineral oils.
Each ingredient is carefully selected to respect the hair fibre while providing a genuinely sensorial experience.
This approach follows a sustainable vision: recyclable packaging, responsibly sourced ingredients, and a strong commitment to the #AuthenticBeautyMovement, which promotes simple, conscious, and positive beauty.
In short, Authentic Beauty Concept perfectly combines ethics and efficiency within a soft, natural, and refined sensorial universe.
Authentic Beauty Concept product lines for every hair need
Every hair type has its own specific needs — hydration, shine, repair, or volume.
That’s why the brand has developed several complementary ranges, each made with carefully selected natural extracts.
Hydrate : nourish and soften dry hair — and enhance curls
The Hydrate line is a refreshing boost for dry and dehydrated hair.
Its star ingredients, mango extract and basil, are rich in antioxidants and vitamins that bring suppleness and radiance back to the hair fibre.
The formulas provide deep hydration without weighing the hair down, leaving it silky and light to the touch.
👉 The Authentic Beauty Concept Hydrate Mask is an essential treatment to restore softness and shine from the very first use.
Within this range, three products were specially designed for curly hair: Hydrate Cleanser for Curls, Hydrate Conditioner for Curls, and the Authentic Beauty Concept Curl Gelée.
Their creamy texture and silicone-free composition define curls naturally while keeping them hydrated, soft, and bouncy.
Replenish : repair damaged hair
Perfect for hair weakened by colouring, straightening, or repeated heat styling, the Replenish range strengthens the internal hair structure.
Enriched with pecan nut and maple extracts, it nourishes deeply while maintaining a silky, lightweight feel.
A cocooning ritual for stronger, shinier, healthier-looking hair.
Amplify : boost volume for fine hair
For those dreaming of lightness and body, Authentic Beauty Concept Volume is the go-to solution.
With green tea and lime extracts, this line delivers airy volume without stiffness or residue.
Fine hair regains body, flexibility, and natural shine.
A real breath of freshness!
Glow : revive colour and radiance
The Glow range is designed for colour-treated hair.
Date and cinnamon extracts prolong the radiance of colour while protecting the fibre from environmental damage.
Glow products enhance shine and are incomparably soft to the touch.
Curl : enhance natural curls
This is the favourite range for textured hair.
Thanks to spirulina and jojoba, curls are nourished, redefined and lightweight.
Authentic Beauty Concept Curl Gelée provides supple, natural hold, without stickiness or frizz.
Its delicate fragrance and melting texture make it an essential part of every curly routine.
Clean yet high-performing formulas
Authentic Beauty Concept proves that natural formulations can go hand in hand with professional results.
All products are crafted with no compromise:
- No silicones or harsh sulfates, replaced with gentle, plant-based cleansing agents.
- No parabens or mineral oils, preserving scalp health.
- Light, sensorial textures that respect the hair fibre.
The Authentic Beauty Concept shampoos cleanse gently, leaving the hair soft, shiny, and supple — suitable even for sensitive scalps.
As for the Authentic Beauty Concept Dry Shampoo, it absorbs excess oil without dulling or weighing down the hair. Perfect for adding volume and freshness between washes.
Our review of Authentic Beauty Concept: performance, ethics, and sensory pleasure
After several uses, our review of Authentic Beauty Concept is crystal clear: the brand perfectly balances performance, sensoriality, and ethical values.
The treatments leave the hair soft, shiny, and lightweight — with no residue or heaviness.
The fragrances are subtle, the textures pleasant, and the results visible from the very first application.
Beyond its performance, what truly captivates us is the Authentic Beauty Concept philosophy: genuine, unfiltered beauty where each product respects both the planet and the hair fibre.
A sincere, modern, and holistic approach that celebrates mindful well-being.
Which Authentic Beauty Concept products are right for your hair type?
| Hair type |
Recommended range |
Key products | |
| Dry hair |
Hydrate | Shampoo, Mask, Conditioner |
|
| Colour-treated hair |
Glow |
|
|
| Damaged hair |
Replenish |
|
|
| Fine hair |
Volume |
|
|
| Curly hair | Hydrate |
|
Each Authentic Beauty Concept range works in synergy with the hair’s true needs — never aggressive, always respectful.
You can easily build your own complete routine based on your hair texture and goals.
FAQ : Everything you need to know about Authentic Beauty Concept
1. Are Authentic Beauty Concept products really vegan?
Yes — the brand is certified vegan and cruelty-free. No animal-derived ingredients are used, and the formulas are kind to both your scalp and the planet.
2. Which Authentic Beauty Concept shampoo should I choose?
The Authentic Beauty Concept Hydrate Shampoo is perfect for dry hair, while Volume works best for fine hair.
Colour-treated hair will love Glow, and curly hair the Hydrate Cleanser for Curls.
3. What is the purpose of the Authentic Beauty Concept Curl Gelée?
The Authentic Beauty Concept Curl Gelée defines and shapes curls without stiffness.
Its lightweight texture provides natural hold while controlling frizz for smooth, bouncy curls.
4. Does the Authentic Beauty Concept Dry Shampoo damage hair?
Not at all! The Authentic Beauty Concept Dry Shampoo refreshes roots without drying or greasing.
Its gentle formula respects the scalp and restores instant freshness.
5. Is the Authentic Beauty Concept Hydrate Mask suitable for colour-treated hair?
Absolutely! The Hydrate Mask deeply nourishes without fading colour, leaving the hair shiny, soft, and hydrated.
Conclusion
To sum up, Authentic Beauty Concept stands out as a haircare brand that is both committed, high-performing, and sensorial.
Its vegan, silicone-free treatments impress with their effectiveness and authenticity.
Whether you’re looking to hydrate, repair, add volume, or enhance your curls, you’ll find your perfect match among these carefully designed ranges.
👉 Discover all Authentic Beauty Concept products now on Tamara Coiffure, with fast delivery across Switzerland and Europe.
