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Clean haircare

Authentic Beauty Concept

With Authentic Beauty Concept, you choose haircare with carefully crafted formulations, inspired by real hair needs and a more conscious approach to beauty. The brand focuses on sensorial textures, subtle fragrances and easy, everyday routines. Whether you’re after volume, hydration, softness or control, Authentic Beauty Concept prioritises performance, honest formulas and respect for the hair fibre.

Volume Fine Hair Gift Set – Authentic Beauty Concept

Vendor: Authentic Beauty Concept

Volume Fine Hair Gift Set – Authentic Beauty Concept

Regular price CHF 74.00
Sale price CHF 74.00 Regular price
Shine Gift Set for Coloured Hair – Authentic Beauty Concept

Vendor: Authentic Beauty Concept

Shine Gift Set for Coloured Hair – Authentic Beauty Concept

Regular price CHF 74.00
Sale price CHF 74.00 Regular price
Hydration Curly Hair Gift Set – Authentic Beauty Concept

Vendor: Authentic Beauty Concept

Hydration Curly Hair Gift Set – Authentic Beauty Concept

Regular price CHF 74.00
Sale price CHF 74.00 Regular price
Damaged Hair Repair Gift Set – Authentic Beauty Concept

Vendor: Authentic Beauty Concept

Damaged Hair Repair Gift Set – Authentic Beauty Concept

Regular price CHF 74.00
Sale price CHF 74.00 Regular price
Glow Touch Spray by Authentic Beauty Concept 200ml

Vendor: Authentic Beauty Concept

Glow Touch Spray by Authentic Beauty Concept 200ml

Regular price CHF 32.00
Sale price CHF 32.00 Regular price
Authentic Beauty Concept Airy Texture Spray 300ml

Vendor: Authentic Beauty Concept

Authentic Beauty Concept Airy Texture Spray 300ml

Regular price CHF 36.00
Sale price CHF 36.00 Regular price
Pâte modelante Authentic Beauty Concept 85ml

Vendor: Authentic Beauty Concept

Authentic Beauty Concept Modeling Paste 85ml

Regular price CHF 36.00
Sale price CHF 36.00 Regular price
Glow Spray Sérum - 200ml

Vendor: Authentic Beauty Concept

Glow Spray Sérum - 200ml

Regular price CHF 45.00
Sale price CHF 45.00 Regular price
Round vegan brush

Vendor: Authentic Beauty Concept

Round vegan brush

Regular price CHF 20.00
Sale price CHF 20.00 Regular price CHF 50.00
Curl Enhancing Moisturizing Lotion - 250ml

Vendor: Authentic Beauty Concept

Curl Enhancing Moisturizing Lotion - 250ml

Regular price CHF 45.00
Sale price CHF 45.00 Regular price
Hydrate Intense Treatment - Intense moisturizing mask - 200ml

Vendor: Authentic Beauty Concept

Hydrate Intense Treatment - Intense moisturizing mask - 200ml

Regular price CHF 50.00
Sale price CHF 50.00 Regular price
Hydrate Smoothing Serum - 100ml

Vendor: Authentic Beauty Concept

Hydrate Smoothing Serum - 100ml

Regular price CHF 45.00
Sale price CHF 45.00 Regular price
Sublimating Fluid Oil - 100ml

Vendor: Authentic Beauty Concept

Sublimating Fluid Oil - 100ml

Regular price CHF 43.00
Sale price CHF 43.00 Regular price
Replenish Cleanser - Shampoing Réparateur - 300ml & 1000ml

Vendor: Authentic Beauty Concept

Replenish Cleanser - Repair Shampoo - 300ml

Regular price CHF 34.00
Sale price CHF 34.00 Regular price
Replenish Spray Conditioner - Repair Spray - 250ml

Vendor: Authentic Beauty Concept

Replenish Spray Conditioner - Repair Spray - 250ml

Regular price CHF 20.00
Sale price CHF 20.00 Regular price CHF 40.00
Replenish Conditioner - Repairing Conditioner- 250ml

Vendor: Authentic Beauty Concept

Replenish Conditioner - Repairing Conditioner- 250ml

Regular price CHF 40.00
Sale price CHF 40.00 Regular price
Intense Repair Mask & Light Repair Mask 200ml

Vendor: Authentic Beauty Concept

Intense Repair Mask & Light Repair Mask 200ml

Regular price CHF 49.00
Sale price CHF 49.00 Regular price
Split End Repair Treatment Authentic Beauty Concept 150 ml

Vendor: Authentic Beauty Concept

Split End Repair Treatment Authentic Beauty Concept 150 ml

Regular price CHF 36.00
Sale price CHF 36.00 Regular price
Amplify Cleanser Shampoo - 300ML

Vendor: Authentic Beauty Concept

Amplify Cleanser Shampoo - 300ML

Regular price CHF 34.00
Sale price CHF 34.00 Regular price
Amplify Spray Conditioner - 250ml

Vendor: Authentic Beauty Concept

Amplify Spray Conditioner - 250ml

Regular price CHF 40.00
Sale price CHF 40.00 Regular price

The benefits of Authentic Beauty Concept

Authentic Beauty Concept is for those who want visible results without complicated routines. If your hair is normal to dry, fine and lacking density, sensitised by colour, or prone to frizz, the brand offers targeted care to rebalance, strengthen and smooth the fibre. The approach also suits frequent washing: textures are designed to rinse out easily and leave lengths fluid, supple and shiny.

Cohesive range, simplified routine

Steps combine seamlessly: targeted shampoo, adapted care, lightweight leave-ins. Authentic Beauty Concept promotes a clear routine without unnecessary layering, for consistent long-term results.

Sensorial textures and easy rinsing

Delicate lathers, creams that melt into the fibre, lightweight sprays: Authentic Beauty Concept formulas are pleasant to apply and easy to rinse, helping to avoid build-up.

Respect for the fibre & revealed shine

By balancing gentle cleansing with care, Authentic Beauty Concept helps smooth the cuticle, reduce frizz and promote a clean, non-greasy shine.

Conscious & transparent approach

The brand embraces a modern view of haircare: texture research, careful ingredient selection and clear communication. Authentic Beauty Concept puts the quality of use at the heart of the experience.

Guides & Expert Answers

Authentic Beauty Concept brand FAQ

Find clear answers to the most common Authentic Beauty Concept questions, so you can integrate the brand into your routine and choose the right products for your needs.