Authentic Beauty Concept
With Authentic Beauty Concept, you choose haircare with carefully crafted formulations, inspired by real hair needs and a more conscious approach to beauty. The brand focuses on sensorial textures, subtle fragrances and easy, everyday routines. Whether you’re after volume, hydration, softness or control, Authentic Beauty Concept prioritises performance, honest formulas and respect for the hair fibre.
Vendor: Authentic Beauty Concept
Hydrating Jelly Mask - Moisturizing Gel Mask 200ml
Vendor: Authentic Beauty Concept
Deep Cleansing Shampoo - Purifying shampoo - 300ml
Vendor: Authentic Beauty Concept
Cool Glow Cleanser - VIOLET Neutralizing Shampoo - 300ml
The benefits of Authentic Beauty Concept
Authentic Beauty Concept is for those who want visible results without complicated routines. If your hair is normal to dry, fine and lacking density, sensitised by colour, or prone to frizz, the brand offers targeted care to rebalance, strengthen and smooth the fibre. The approach also suits frequent washing: textures are designed to rinse out easily and leave lengths fluid, supple and shiny.
Cohesive range, simplified routine
Steps combine seamlessly: targeted shampoo, adapted care, lightweight leave-ins. Authentic Beauty Concept promotes a clear routine without unnecessary layering, for consistent long-term results.
Sensorial textures and easy rinsing
Delicate lathers, creams that melt into the fibre, lightweight sprays: Authentic Beauty Concept formulas are pleasant to apply and easy to rinse, helping to avoid build-up.
Respect for the fibre & revealed shine
By balancing gentle cleansing with care, Authentic Beauty Concept helps smooth the cuticle, reduce frizz and promote a clean, non-greasy shine.
Conscious & transparent approach
The brand embraces a modern view of haircare: texture research, careful ingredient selection and clear communication. Authentic Beauty Concept puts the quality of use at the heart of the experience.
Authentic Beauty Concept brand FAQ
Find clear answers to the most common Authentic Beauty Concept questions, so you can integrate the brand into your routine and choose the right products for your needs.
What are the Authentic Beauty Concept ranges and who are they for?
What are the Authentic Beauty Concept ranges and who are they for?
The Authentic Beauty Concept ranges cover key needs:
- Hydrating: for dry and curly hair, to restore suppleness and elasticity.
- Repairing: for damaged hair, fragile lengths and extra reinforcement.
- Shine: for colour-treated hair, radiance and softness between salon visits.
- Volumizing: for fine hair, body, lightness and hold.
All hair types + styling: a versatile Authentic Beauty Concept base and styling products to complement any routine. With Authentic Beauty Concept, choose your range by your main need, then personalise with stylers.
How do I choose between Hydrating, Repairing, Shine and Volumizing at Authentic Beauty Concept?
How do I choose between Hydrating, Repairing, Shine and Volumizing at Authentic Beauty Concept?
Follow your main concern: dryness and curls lacking bounce → Hydrating; brittle/dull hair → Repairing; preserving colour → Shine; flat roots/fine diameter → Volumizing. Authentic Beauty Concept recommends addressing one need at a time, then fine-tuning with Authentic Beauty Concept stylers for control or definition.
What does a typical Authentic Beauty Concept routine look like for each range?
What does a typical Authentic Beauty Concept routine look like for each range?
With Authentic Beauty Concept, think in three steps:
- Hydrating: gentle shampoo → hydrating care → curl cream/spray leave-in.
- Repairing: strengthening shampoo → repairing mask → protective leave-in.
- Shine: radiance shampoo → colour-protecting conditioner → cuticle-smoothing spray.
- Volumizing: volume shampoo (roots) → lightweight care (lengths) → volume spray/mousse.
If needed, finish with an Authentic Beauty Concept styling product (light hold, anti-frizz).
Is Authentic Beauty Concept suitable for colour-treated hair (which range)?
Is Authentic Beauty Concept suitable for colour-treated hair (which range)?
Yes. The Shine range from Authentic Beauty Concept targets radiance and softness for colour-treated hair. Used regularly, Authentic Beauty Concept Shine helps smooth the cuticle, maintain luminosity and improve feel between appointments.
Do Authentic Beauty Concept styling products suit all hair types?
Do Authentic Beauty Concept styling products suit all hair types?
Authentic Beauty Concept stylers are designed for all hair types: lightweight sprays for volume, creams for control, oils/serums for lustre. The Authentic Beauty Concept idea is to add the finishing step your main range is missing—without weighing hair down or making it stiff.
How often should I use Authentic Beauty Concept and when will I see results?
How often should I use Authentic Beauty Concept and when will I see results?
Generally, 2–3 washes per week with Authentic Beauty Concept are enough, plus a targeted mask every other wash if hair is demanding. Authentic Beauty Concept effects (softness, shine, hold) are often noticeable from the first uses and stabilise after 2–3 weeks of regular routine.
